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A Movember to Remember
Posted on December 2, 2009
The gentlemen of Outrider Canada joined the fight against prostate cancer by participating in Movember, a global, month-long celebration of the moustache that brings awareness to men’s health issues. The team collectively raised over $500.00 to be donated directly to Prostate Cancer Canada.
Outrider Spends the Day Giving Back to the Community
Posted on November 23, 2009
As part of its annual Outreach program, the Outrider Canada team spent Monday, November 16th at the Toronto Daily Bread Food Bank. In addition to food and financial donations, team members bagged thousands of portions of powdered milk to be distributed to those in need of support.
Jeff Lancaster, Managing Director of Outrider Canada, interviewed at SES Toronto
Posted on June 30, 2009
Earlier this month Byron Gordon from SEO-PR interviewed Jeff Lancaster at SES Toronto about Outrider, the Canadian Search Market and how Canadians are searching the web.
Toronto Search Engine Strategies 2009
Posted on May 22, 2009
The 6th year of Toronto Search Engine Strategies is fast approaching, and we will be there. On June 8th and 9th Outrider will be returning to SES Toronto with members of our team in order to help answer your questions about paid and organic search marketing.
We are excited that this year our very own Anne [...]
Google and WPP Marketing Research Awards Program bestows 11 grants
Posted on April 7, 2009
LONDON – Eleven research awards have been granted to universities under the auspices of the Google and WPP Marketing Research Awards Program, which was announced by both companies in the fall of 2008. An impressive field comprising of more than 120 entries were received by the deadline for proposals.
The program is overseen by Professor [...]
WPP and Omniture form Strategic Partnership
Posted on February 8, 2009
Our parent company WPP has entered into an exciting partnership with web analytics specialist Omniture. In the future this will mean opportunities for our clients to leverage Omniture technology (like their flagship analytics tool Site Catalyst) as well as integration with our other key technology tools like Decide DNA.
I’ll be attending the Omniture Summit in [...]
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Video Marketing Case Studies with David Meerman Scott and Me
Posted on March 11, 2010
Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas [...]
Bing and – Facebook? – Up in comScore February 2010 Rankings
Posted on March 11, 2010
February is always a weird month for search data.
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About Outrider Canada
Outrider, Canada's largest search marketing agency, helps clients experience relevance with their marketing through strategic planning and management of search campaigns that deliver insight, immediacy and impact. Understanding the dynamic effect search and consumer driven media can have on a business, we enable clients to engage in dialogue with consumers, offering them meaningful content and delivering relevant experiences that build valuable relationships. Outrider is a WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm.
Outrider Services
- Paid Search Management
- Search Engine Optimization (SEO)
- Social Media Optimization
- Local Search
- Mobile Search