Earlier this month Byron Gordon from SEO-PR interviewed Jeff Lancaster at SES Toronto about Outrider, the Canadian Search Market and how Canadians are searching the web.

Outrider is a full service search marketing agency focused on providing integrated search marketing solutions to advertisers. Our customers are looking at the overall shelf-space within Google, Yahoo and Bing and putting resources behind paid and organic campaigns.

SES Toronto is an important event for the Canadian marketplace because it brings the community of advertisers, agencies and publishers together in an environment that promotes great conversation.

The Canadian search market is different from the U.S. because it is a Google dominated marketplace and therefore requires a different approach to search.

Check out Jeff’s interview below: