Outrider, a leading global search marketing consultancy, helps clients experience relevance with their marketing through strategic planning and management of search campaigns that deliver insight, immediacy and impact. Understanding the dynamic effect search and consumer-driven media can have on a business, we enable clients to engage in dialogue with consumers, offering them meaningful content and delivering relevant experiences that build valuable relationships.
Named “One to Watch” by MediaPost and recognized by Deloitte’s Technology Fast 500 as one of the 500 fastest growing companies in the country, Outrider’s insight and approach has yielded astounding results for market-leading clients who turn to us to guide them through this rapidly-evolving industry.
A pioneer in the search industry, Outrider was founded in 1995 and was the first dedicated search marketing company. We led the Canadian industry in 2004 as one of the first search consultancies to offer paid and organic search to brands here in Canada. As the past decade demonstrates, Outrider continually provides clients on a global basis with expertise, knowledge, in-depth analytics and client services that are unmatched in this rapidly-evolving industry.
In 2000, Outrider was the first search marketing firm to become a member of a global advertising conglomerate. Today, as a WPP group company and as the designated search marketing agency of GroupM, WPP’s media buying and planning arm, we are at the forefront of providing search as a piece of a medium agnostic solutions process whereby client objectives and goals drive the media solutions. We work with the world’s most innovative companies, support the fastest growing brands and manage the most successful marketing campaigns for premiere clients including Dell, Microsoft, Rogers and Ford of Canada, as well as others from the entertainment, travel, retail and pharmaceutical industries. All of these companies have experienced relevance in their search marketing, benefiting from our industry knowledge, proactive campaign management and thorough analytics with our award winning Decide DNA search management technology solution.
Outrider’s approach and performance continues to receive industry recognition. We are one of only four Strategic Ambassador partners with Yahoo! (the only one In Canada), and are one of the few search consultancies to serve on the advisory boards of all three major search engines. Additionally, we serve on the board of the IAB Canada and the IAB Search Marketing Committee. Our work has earned us a position of leadership in the industry, and has generated many strategic partnerships with search engines, technical providers and media companies, enabling Outrider to maintain its position as an innovative leader, on top of all the newest strategies and resources.
Our staff has received distinction for their work within the search space and business community, and is actively engaged in speaking worldwide on topics pertaining to search marketing. With offices in more than 14 countries, our worldwide presence enables us to deliver seamless account management with the insight needed for effective local and global search campaigns.
Outrider is focused on delivering the value of relevance with search marketing that maximizes investment and reaches the right customers in the context of their media consumption to ensure the highest point of relevance.
This is who we are.
