Author: Jules Cowan-Dewar

About Jules Cowan-Dewar

Jules Cowan-Dewar is an Account Supervisor with Outrider Canada. She works with her team on accounts in the Pharmaceutical, Automotive, CPG and Financial sectors. Follow Jules on Twitter at @Julesycd
marketing speak comic
May
4

Defining Paid, Owned and Earned Media

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Marketing Speak Paid media. Owned media. Earned media. File these under ‘Words That Are Grossly Overused by Marketers’ along with “scalable”, “synergy” and “deep dive”. The worst part about Paid/Owned/Earned is that they are actually really valuable terms that can help clients understand different media forms and where their business category fits into the mix. Continue →

Posted in Digital Marketing, Paid Search, SEO, Social Media | Tagged , , , , , | Leave a comment
Online Reputation Management - BP Oil Paid Search
Mar
16

Search Marketing and Crisis Management

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A colleague and I spoke at Humber College this week and, in an effort to gear our search marketing presentation towards a PR-focused demographic, we wanted to touch on the impact of search marketing in online reputation management. In recent memory, there are two great examples of high profile brands that incorporated search marketing into Continue →

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Dollar Shave Club
Mar
7

Content Marketing Spotlight: Dollar Shave Club

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One of the big questions we keep hearing about Content Marketing is who’s doing it well? Here’s your answer. In one minute and thirty-four seconds, American start up “Dollar Shave Club” managed to make themselves a case study in successful Content Marketing. So much so that their website crashed yesterday from the unexpected onslaught of traffic Continue →

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content marketing for TV
Feb
6

Content Marketing on a TV Near You

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The Internet is all hearts a-flutter with ideas around content marketing. Who’s doing it right? Who’s doing it wrong? What exactly is it? Terms exalting “Content is King!” and “Content is Queen!” and “Digital Storytelling!” are driving me crazy. For me, the breath of fresh air is something that hasn’t received much attention lately; How Continue →

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Happy Holidays
Dec
23

Happy Holidays!

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Happy Holidays from Outrider! Wishing you and yours a wonderful holiday and all the very best in 2012.

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Outrider Holiday Party
Dec
6

Outrider Holiday Party

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‘Tis the season for festivities! On Friday, Outrider celebrated the season with our annual holiday party. The day started with a Holiday Gift Exchange, highlighted by a beta fish given to Carola Austman! Later that evening, we headed to dinner at Azure and capped the night off at Brassaii. Happy Holidays from the Outrider team!

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Angry-Birds-Outrider-Pumpkin
Oct
28

Pumpkin Carving

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Outrider’s inaugural Pumpkin Carving Contest took place this afternoon and the results were impressive! Our collective creativity is now on display in our reception area.        

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PDF-logo
Sep
13

SEO for PDF Documents

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Google recently confirmed that they can (and will) index most PDF files and will serve them up, where appropriate, in the Search Engine Results Pages (SERPs). Jules discusses some simple SEO tips for these documents. Continue →

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link-building
Aug
9

Link-Building 101: Where the Links Are

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Jules-Cowan Dewar shows us that link building isn’t rocket science, but that doesn’t mean it isn’t hard work. Continue →

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