Marketing Speak Paid media. Owned media. Earned media. File these under ‘Words That Are Grossly Overused by Marketers’ along with “scalable”, “synergy” and “deep dive”. The worst part about Paid/Owned/Earned is that they are actually really valuable terms that can help clients understand different media forms and where their business category fits into the mix. Continue
Author: Jules Cowan-Dewar
A colleague and I spoke at Humber College this week and, in an effort to gear our search marketing presentation towards a PR-focused demographic, we wanted to touch on the impact of search marketing in online reputation management. In recent memory, there are two great examples of high profile brands that incorporated search marketing into Continue
The Internet is all hearts a-flutter with ideas around content marketing. Who’s doing it right? Who’s doing it wrong? What exactly is it? Terms exalting “Content is King!” and “Content is Queen!” and “Digital Storytelling!” are driving me crazy. For me, the breath of fresh air is something that hasn’t received much attention lately; How Continue
Happy Holidays from Outrider! Wishing you and yours a wonderful holiday and all the very best in 2012.
‘Tis the season for festivities! On Friday, Outrider celebrated the season with our annual holiday party. The day started with a Holiday Gift Exchange, highlighted by a beta fish given to Carola Austman! Later that evening, we headed to dinner at Azure and capped the night off at Brassaii. Happy Holidays from the Outrider team!
Outrider’s inaugural Pumpkin Carving Contest took place this afternoon and the results were impressive! Our collective creativity is now on display in our reception area.