Google+ Business Page
Feb
22

You Need a Google+ Business Page Right Now

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The Rapid Growth of Google+ Google launched their latest social media effort in June of last year and have already accumulated 90 million users. The number of active users is unknown but, despite that, the growth of Google+ is impressive. This should be a strong signal to businesses that 2012 is the time to invest Continue →

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Pinterest
Feb
16

What is Pinterest?

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You’ve heard the buzz around Pinterest and how addictive it can be; take it from me, after hours and hours…and hours of browsing on Pinterest, I’m slightly embarrassed to admit that I’m now a full blown Pinner. So ‘What is Pinterest?’ you ask. Pinterest (a clever play off the words “pin” and “interest”) is a Continue →

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Matt Becca & Carola
Feb
10

Outrider in Attendance at Advertising Week

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January 23-27th 2012 was Advertising Week in Toronto, and while Outrider team members were splitting time between Adweek and Dx3, we did manage to take in a few events. Yahoo! Party and AdBall 2012 For more fun, check out the full albums on our Facebook Page.

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content marketing for TV
Feb
6

Content Marketing on a TV Near You

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The Internet is all hearts a-flutter with ideas around content marketing. Who’s doing it right? Who’s doing it wrong? What exactly is it? Terms exalting “Content is King!” and “Content is Queen!” and “Digital Storytelling!” are driving me crazy. For me, the breath of fresh air is something that hasn’t received much attention lately; How Continue →

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Piracy
Feb
3

Is Piracy Really a Crime?

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Right vs. Wrong We’ve all seen anti-piracy commercials and probably all scratched our heads at the analogy. It’s obvious to most that stealing a car is wrong, that robbing a convenience store is wrong, that taking something that doesn’t belong to you is wrong. So why is downloading a movie online any different? Where does our Continue →

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Facebook Timeline
Jan
31

Facebook Timeline Set to Roll Out to Everyone

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Social media tycoon, Facebook, has once again revamped its interface providing users with a new customer experience. It seems every six months (or less) Facebook makes a major change to its layout, forcing users to relearn and update their knowledge of the Facebook interface. The latest update to Facebook’s layout is Facebook Timeline. Facebook Timeline Continue →

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Hotel Finder
Jan
27

Need a Hotel in Toronto?

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As a resident of the city of Toronto, I wanted to try the new feature of Google Maps Hotel Finder: Hotels by Travel Time. My query involved finding the hotels that are within 20 minutes traveling time to the iconic CN Tower. At first glance, the new feature highlights the areas where you can find Continue →

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Focus on the User
Jan
24

Facebook, Twitter and MySpace ‘Focus on the User’

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Google’s attempt to personalize our search results with the addition of “Search Plus Your World” has led critics to accuse the company of favouring their own social network, Google+. The most outspoken of these critics has been Twitter, who released a statement addressing their concerns with the direction Google is taking search. In addition, Twitter’s Continue →

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5 Steps
Jan
20

New to the Game? The First 5 Steps of SEO

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A search engine algorithm is comprised of an unknown amount of factors of which I can think of about 173 off hand. Although all these factors are weighed and measured differently, if you’re just starting out, doing a few things really well is more important than optimizing pesky video site links (those don’t exist). Here Continue →

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