Category: Industry News

Facebook IPO
May
18

Facebook IPO Should Fund Mobile App

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Today marks the day that Facebook’s IPO goes live. A number of people—especially investors—have been awaiting this day for a long time. Facebook owns the majority of the social media market and almost everyone wants to invest in this powerhouse technology company. There is much speculation as to what Facebook should do with the money Continue →

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Google Penalizes for Over-Optimization
Apr
23

How to Avoid Over-Optimizing a Website

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At SXSW in March, one of the focuses was on digital gurus presenting new and improved digital marketing strategies. During a presentation by a Google representative, there was mention of a new Google initiative to penalize over-optimized websites. Over the years, search engine optimization strategies have changed drastically. In its infancy, a website could “keyword Continue →

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Facebook Instagram Logo
Apr
17

Will Facebook Ruin Instagram?

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When it was announced last week that Facebook had reached an agreement to acquire Instagram for $1 billion, my initial reaction was a negative one. As much as I enjoy (and use) Facebook, I like that Instagram isn’t as mainstream and oversaturated – yet. Instagram is a free app that lets you apply fun filters Continue →

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Google Chrome
Mar
21

2012 Internet Browser Usage

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March 18th 2012 was the day that Google Chrome surpassed all others and totted up to be the most used browser in the world! It’s true that this only lasted a day and, by the 19th, the internet giant that is IE was back on top. Sadly. Sure it was only for a day, but Continue →

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Cable TV
Mar
9

Is Cable TV on the Decline?

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Cutting the Cord on Cable: A Small fad or a Growing Trend? I’m far from being a “TV junkie”, but I definitely have a few favourite shows that I follow each week without fail. However, at a price of almost $100 a month for cable TV, I’m starting to question this investment, especially when I Continue →

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YouTube Logo
Feb
29

YouTube Search Update – A Step in the Right Direction but Give me More

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Google Update We have seen on consistent push from Google to provide users fresh content with an increasing push towards local relevance. The latest algorithm update announced earlier this week has made an impressive 40 changes designed to “radically improve the search engine”. The project that caught my eye was codenamed “Suggest” which aims to Continue →

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SMWTO
Feb
24

SMWTO Wrap-Up: Social Media ROI and Bilingual Brands

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Social Media Week February 13-17, 2012 was this year’s official social media week. Events presented by industry experts took place in cities all around the world including Toronto, Sao Paulo, New York, and Tokyo. Over the course of the week, I attended about a dozen different social media events in Toronto that ranged in topics Continue →

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Piracy
Feb
3

Is Piracy Really a Crime?

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Right vs. Wrong We’ve all seen anti-piracy commercials and probably all scratched our heads at the analogy. It’s obvious to most that stealing a car is wrong, that robbing a convenience store is wrong, that taking something that doesn’t belong to you is wrong. So why is downloading a movie online any different? Where does our Continue →

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STOP SOPA
Jan
12

The SOPA Opera – Legislation Implications on an Industry

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SOPA is one of those topics that seems to go hot and cold in the media and online. Some days it will get a lot of attention, others not so much, and many people are unaware of SOPA’s existence. Unless you are an avid internet user, censorship activist, employed in one of the many industries potentially Continue →

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2012
Jan
4

3 Things Canada Needs to Make 2012 “The Year of Mobile”

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1. Near Field Communication (NFC) Near Field Communication should hit Canada like the QR codes of 2011 did. With Google introducing Google Wallet in the US, paying with our phones is closer than ever. The Samsung Galaxy Nexus has a built in NFC chip which allows users to tap their phones to the readers and pay Continue →

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