Category: Digital Marketing

The Tortoise and the Hare are like SEO and SEM.
May
8

Impacting SEM With SEO: The Hare Learns a Lesson From the Tortoise

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I have always likened SEO and SEM to The Tortoise and the Hare. One is a fast moving, quick traffic-getting machine. The other plots along and moves the race along at its own pace. Both have their advantages and disadvantages, but each can learn from the other. Because my specialty is SEM, I want to Continue →

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marketing speak comic
May
4

Defining Paid, Owned and Earned Media

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Marketing Speak Paid media. Owned media. Earned media. File these under ‘Words That Are Grossly Overused by Marketers’ along with “scalable”, “synergy” and “deep dive”. The worst part about Paid/Owned/Earned is that they are actually really valuable terms that can help clients understand different media forms and where their business category fits into the mix. Continue →

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What Makes a Guru
Apr
25

Beware the Guru

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The Guru! A word I hear all too frequently and used so liberally that I fear it has lost all meaning. Perhaps it is a product of the ‘me generation’ or maybe just a product of the industry, but the word guru no longer holds the definition it deserves. In a quest to determine the Continue →

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Outrider Logo - Taken with Instagram
Apr
4

Preparing for a Career in a Search Agency

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Last week, Kalin Kotzev, Fil Lourenco and I had the pleasure of speaking to Fanshawe College’s search engine marketing class. Because the students knew all the fundamentals of paid search, we were able to skip “Search 101” and go straight to talking about the good stuff, what it’s like to do this for a living. Continue →

Posted in Digital Marketing, Paid Search | Tagged , , , , | 2 Comments
Online Reputation Management - BP Oil Paid Search
Mar
16

Search Marketing and Crisis Management

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A colleague and I spoke at Humber College this week and, in an effort to gear our search marketing presentation towards a PR-focused demographic, we wanted to touch on the impact of search marketing in online reputation management. In recent memory, there are two great examples of high profile brands that incorporated search marketing into Continue →

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now-hiring
Mar
6

Hiring Summer Marketing Coordinator

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Outrider continues to seek outstanding search talent, this time in the form of a Summer Marketing Co-ordinator. If you are a student working towards a marketing, communications, or advertising degree or diploma, this may the opportunity for you. Please visit our careers section to learn more.

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content marketing for TV
Feb
6

Content Marketing on a TV Near You

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The Internet is all hearts a-flutter with ideas around content marketing. Who’s doing it right? Who’s doing it wrong? What exactly is it? Terms exalting “Content is King!” and “Content is Queen!” and “Digital Storytelling!” are driving me crazy. For me, the breath of fresh air is something that hasn’t received much attention lately; How Continue →

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goals
Sep
15

The Best Laid Plans

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Kalin Kotzev outlines a few steps that can help you and your team stay on track when planning and executing a great campaign. Continue →

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taco-bell-qr-codes
Aug
17

Fast Food Restaurants Offer Fast Material via QR Codes

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Taco Bell and Dairy Queen are among the pioneer fast food restaurants to implement the use of QR codes that provide customers with quick information, promotional offers, and the ability to subscribe. Continue →

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