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    About Outrider

      Outrider is a leading global search marketing agency, specializing in holistic, advanced search marketing strategies that are integrated with advertisers' cross-channel media planning. Outrider Canada i located in Toronto, Canada and is a division of GroupM Canada - a WPP company.

See you at SMX Toronto

Tuesday, April 6th, 2010

The Toronto edition of the Search Marketing Expo (SMX) is coming up this week – Thursday and Friday April 8 & 9th. The lineup looks to be a strong one, highlighted by a keynote on day 1 from the venerable web analytics guru Avinash Kaushik.

Outrider Canada will be in attendance as well. Look for our Managing Director Jeff Lancaster on the ‘Future of Search: Crystal Ball panel’ on Friday at 830am. He’ll be discussing the future of search and where things are going with Rob Garner from iCrossing, Larry Bailin from Single Throw and moderator Gillian Muessig (SEOMom) from SEOMOz.

make sure you’re there, it could get very interesting.


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Outrider Spends the Day Giving Back to the Community

Monday, November 23rd, 2009

Outrider Canada - Daily Bread Food BankAs part of its annual Outreach program, the Outrider Canada team spent Monday, November 16th at the Toronto Daily Bread Food Bank. In addition to food and financial donations, team members bagged thousands of portions of powdered milk to be distributed to those in need of support.

Food bank use in the GTA has increased 8% since 2008, with the overall number of client visits this past year topping 1 million. For more information about how hunger is affecting our city and how you can help, visit the Toronto Daily Bread Food Bank’s website.

Outrider Canada - Daily Bread Food Bank - The Tying Crew Outrider Canada - Daily Bread Food Bank - Getting the Uniform On Outrider Canada - Daily Bread Food Bank - The Afternoon Team Outrider Canada - Daily Bread Food Bank - Working Hard Outrider Canada - Daily Bread Food Bank - More Powdered Milk Fun


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Jeff Lancaster, Managing Director of Outrider Canada, interviewed at SES Toronto

Tuesday, June 30th, 2009

Earlier this month Byron Gordon from SEO-PR interviewed Jeff Lancaster at SES Toronto about Outrider, the Canadian Search Market and how Canadians are searching the web.

Outrider is a full service search marketing agency focused on providing integrated search marketing solutions to advertisers. Our customers are looking at the overall shelf-space within Google, Yahoo and Bing and putting resources behind paid and organic campaigns.

SES Toronto is an important event for the Canadian marketplace because it brings the community of advertisers, agencies and publishers together in an environment that promotes great conversation.

The Canadian search market is different from the U.S. because it is a Google dominated marketplace and therefore requires a different approach to search.

Check out Jeff’s interview below:


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Toronto Search Engine Strategies 2009

Friday, May 22nd, 2009

The 6th year of Toronto Search Engine Strategies is fast approaching, and we will be there.  On June 8th and 9th Outrider will be returning to SES Toronto with members of our team in order to help answer your questions about paid and organic search marketing.

We are excited that this year our very own Anne Marie Lorriman, an Account Manager from Outrider, will be speaking in the “Analytics for Search: ROI, Engagement, Attribution, and More” session on Tuesday June 9th at 10:30am.  Anne Marie has worked to develop and manage digital media strategies for many industry leaders including: P&G, Mercedes-Benz, Nintendo Canada, TD, Molson, Nestle Canada and many more.  Anne Marie will be discussing campaign management strategies to maximize your return on investment (ROI) by improving quality score and improving click-thru-rates.

If you are interested in meeting with us to discuss your online search marketing campaigns please schedule a time to meet us at our booth.  Otherwise, please feel free to visit us anytime during the conference.

For a sneak preview from SES Toronto or to learn more about Search Engine Strategies download the latest SES Magazine, or visit the SES Toronto site.

We look forward to seeing old friends and meeting new people at this years’ event, hopefully we’ll see you there!


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Outrider Canada at 2008 SES Toronto show

Monday, July 7th, 2008

The Search Engine Strategies rolled through Toronto On June 17-18th, 2008 for another successful show and Outrider Canada was there.

Aaron Adamson of Outrider talks about the growth of search and search marketing in Canada, and how Outrider helps its clients maximize their profits in this exciting environment. He discusses with John Mulligan of SEO-PR the importance of balancing paid and organic search marketing campaigns and optimizing both for results. See video here.


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