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	<title>Outrider &#187; Outrider News</title>
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	<link>http://www.outridersearch.ca</link>
	<description>Outrider is a digital marketing agency that helps clients maximize their return on investment, increase brand visibility online and improve customer relationships.</description>
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		<title>Outrider is Hiring</title>
		<link>http://www.outridersearch.ca/2012/01/outrider-is-hiring-2/</link>
		<comments>http://www.outridersearch.ca/2012/01/outrider-is-hiring-2/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:26:08 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3380</guid>
		<description><![CDATA[As we continue to grow, Outrider continues to seek outstanding search talent. In addition to the Account Coordinator and Account Manager (Montreal) positions, we also have a new posting seeking an SEM Account Director. Please visit our careers section to learn more.]]></description>
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		<title>Happy Holidays!</title>
		<link>http://www.outridersearch.ca/2011/12/happy-holidays/</link>
		<comments>http://www.outridersearch.ca/2011/12/happy-holidays/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 16:56:04 +0000</pubDate>
		<dc:creator>Jules Cowan-Dewar</dc:creator>
				<category><![CDATA[Outrider News]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3337</guid>
		<description><![CDATA[Happy Holidays from Outrider! Wishing you and yours a wonderful holiday and all the very best in 2012.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Same Outrider, Just Better Looking</title>
		<link>http://www.outridersearch.ca/2011/11/same-outrider-just-better-looking/</link>
		<comments>http://www.outridersearch.ca/2011/11/same-outrider-just-better-looking/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:28:08 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[new website]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[site launch]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3054</guid>
		<description><![CDATA[If you&#8217;re a returning visitor to Outridersearch.ca, you&#8217;ll probably notice a significant change to the way the site looks. Yesterday we launched a brand new site and we&#8217;re excited to hear what you think. What Changed The goal of the new design is to make it easier for you to determine if Outrider is the <a href="http://www.outridersearch.ca/2011/11/same-outrider-just-better-looking/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>New research: The Role of Search and Social Media in the Purchase Pathway</title>
		<link>http://www.outridersearch.ca/2011/02/new-research-the-role-of-search-and-social-media-in-the-purchase-pathway/</link>
		<comments>http://www.outridersearch.ca/2011/02/new-research-the-role-of-search-and-social-media-in-the-purchase-pathway/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 16:47:44 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[conversion]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=1313</guid>
		<description><![CDATA[As marketers we know that search and social media can play an important role in influencing consumers as they travel the path to purchase. But what is the true impact of these elements in driving conversion for brands? <a href="http://www.outridersearch.ca/2011/02/new-research-the-role-of-search-and-social-media-in-the-purchase-pathway/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Outrider is Hiring!</title>
		<link>http://www.outridersearch.ca/2011/01/outrider-is-hiring/</link>
		<comments>http://www.outridersearch.ca/2011/01/outrider-is-hiring/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 16:32:33 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[account coordinator]]></category>
		<category><![CDATA[account manager]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=1013</guid>
		<description><![CDATA[Outrider Canada is growing again and we&#8217;re looking for the best and brightest to join our SEM team. We currently have openings in the following positions: Account Coordinator &#8211; SEM Associate Account Manager &#8211; SEM If you&#8217;re the right person for either of these roles, please send your CV to to canada.careers [at] outrider.com]]></description>
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		<title>Advertisers To See A Cost-Per-Click Increase Of 78 Percent With Yahoo And Microsoft Search Alliance Transition, Groupm Search Study Reveals</title>
		<link>http://www.outridersearch.ca/2010/09/search-alliance-cpc/</link>
		<comments>http://www.outridersearch.ca/2010/09/search-alliance-cpc/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 15:19:31 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[groupm]]></category>
		<category><![CDATA[search alliance]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=794</guid>
		<description><![CDATA[(ST. LOUIS) September 20, 2010 – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers <a href="http://www.outridersearch.ca/2010/09/search-alliance-cpc/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Movember to Remember</title>
		<link>http://www.outridersearch.ca/2009/12/a-movember-to-remember/</link>
		<comments>http://www.outridersearch.ca/2009/12/a-movember-to-remember/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:03:40 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[movember]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=148</guid>
		<description><![CDATA[The gentlemen of Outrider Canada joined the fight against prostate cancer by participating in Movember, a global, month-long celebration of the moustache that brings awareness to men's health issues. The team collectively raised over $500.00 to be donated directly to Prostate Cancer Canada. <a href="http://www.outridersearch.ca/2009/12/a-movember-to-remember/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jeff Lancaster, Managing Director of Outrider Canada, interviewed at SES Toronto</title>
		<link>http://www.outridersearch.ca/2009/06/jeff-lancaster-managing-director-of-outrider-canada-interviewed-at-ses-toronto/</link>
		<comments>http://www.outridersearch.ca/2009/06/jeff-lancaster-managing-director-of-outrider-canada-interviewed-at-ses-toronto/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 19:41:38 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider Events]]></category>
		<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO-PR]]></category>
		<category><![CDATA[SES Toronto]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=111</guid>
		<description><![CDATA[Earlier this month Byron Gordon from SEO-PR interviewed Jeff Lancaster at SES Toronto about Outrider, the Canadian Search Market and how Canadians are searching the web. <a href="http://www.outridersearch.ca/2009/06/jeff-lancaster-managing-director-of-outrider-canada-interviewed-at-ses-toronto/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2009/06/jeff-lancaster-managing-director-of-outrider-canada-interviewed-at-ses-toronto/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toronto Search Engine Strategies 2009</title>
		<link>http://www.outridersearch.ca/2009/05/toronto-search-engine-strategies-2009/</link>
		<comments>http://www.outridersearch.ca/2009/05/toronto-search-engine-strategies-2009/#comments</comments>
		<pubDate>Fri, 22 May 2009 14:57:46 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider Events]]></category>
		<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[campaign management]]></category>
		<category><![CDATA[industry news]]></category>
		<category><![CDATA[SES Toronto]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=100</guid>
		<description><![CDATA[The 6th year of Toronto Search Engine Strategies is fast approaching, and we will be there.  On June 8th and 9th Outrider will be returning to SES Toronto with members of our team in order to help answer your questions about paid and organic search marketing. We are excited that this year our very own <a href="http://www.outridersearch.ca/2009/05/toronto-search-engine-strategies-2009/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google and WPP Marketing Research Awards Program bestows 11 grants</title>
		<link>http://www.outridersearch.ca/2009/04/google-and-wpp-marketing-research-awards-program-bestows-11-grants/</link>
		<comments>http://www.outridersearch.ca/2009/04/google-and-wpp-marketing-research-awards-program-bestows-11-grants/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 15:31:55 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[wpp]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=77</guid>
		<description><![CDATA[LONDON – Eleven research awards have been granted to universities under the auspices of the Google and WPP Marketing Research Awards Program, which was announced by both companies in the fall of 2008. An impressive field comprising of more than 120 entries were received by the deadline for proposals. The program is overseen by Professor <a href="http://www.outridersearch.ca/2009/04/google-and-wpp-marketing-research-awards-program-bestows-11-grants/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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