Managing Director, Jeff Lancaster, discusses the IAB’s 2010 revenue survey. Continue
Outrider Managing Director, Jeff Lancaster, provides some initial thoughts stemming from the SEOMoz 2011 rankings survey. Continue
Is Bing a the next big thing? The latest Hitwise numbers indicate that it is having an impact on U.S. consumers’ searches. Outrider Managing Director, Jeff Lancaster, gives his perspective on the latest search market share data. Continue
As marketers we know that search and social media can play an important role in influencing consumers as they travel the path to purchase. But what is the true impact of these elements in driving conversion for brands? Continue
(ST. LOUIS) September 20, 2010 – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers Continue
LONDON – Eleven research awards have been granted to universities under the auspices of the Google and WPP Marketing Research Awards Program, which was announced by both companies in the fall of 2008. An impressive field comprising of more than 120 entries were received by the deadline for proposals. The program is overseen by Professor Continue
