Research

OutriderCanada: Google: Experimenting With Its Largest Opportunity – Local | @ClickZ http://www.clickz.com/3641111 #SEO #SEM
Go to Source > Outrider Search Twitter Feed
Toronto Social Media

According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women’s online usage entitled, Women on the Web: How Women are Shaping the Internet.

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If you haven’t seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, “Should your man smell like an Old Spice man?” As of today, the video has 11,740,466 views — making it the most viewed video on YouTube during the past month.

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OutriderCanada: RT @SearchFuel: Are @yahoosearch and @bing listening to advertisers as the #SearchAlliance nears? @SearchBoss weighs in http://ht.ly/2hq5z
Go to Source > Outrider Search Twitter Feed
Toronto Social Media

Webmaster Level: All

When Googlebot crawls your site, it’s expected that most URLs will return a 200 response code, some a 404 response, some will be disallowed by robots.txt, etc. Whenever we’re unable to reach your content, we show this information in the Crawl errors section of Webmaster Tools (even though it might be intentional and not actually an error). Continuing with our effort to provide useful and actionable information to webmasters, we’re now sending SiteNotice messages when we detect a significant increase in the number of crawl errors impacting a specific site. These notifications are meant to alert you of potential crawl-related issues and provide a sample set of URLs for diagnosing and fixing them.

A SiteNotice for a spike in the number of unreachable URLs, for example, will look like this:

We hope you find SiteNotices helpful for discovering and dealing with issues that, if left unattended, could negatively affect your crawl coverage. You’ll only receive these notifications if you’ve verified your site in Webmaster Tools and we detect significant changes to the number of crawl errors we encounter on your site. And if you don’t want to miss out on any these important messages, you can use the email forwarding feature to receive these alerts in your inbox.

If you have any questions, please post them in our Webmaster Help Forum or leave your comments below.

Posted by Pooja Shah and Jonathan Simon

Go to Source > Google Blog News

The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had a negative image and the likes of the “Mad Men” series are certainly surfing that tide to… sell. With the market staging a robust recovery the industry is planning ahead and wants to tweak its reputation. Here’s how.

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