Category: SEO

The Tortoise and the Hare are like SEO and SEM.
May
8

Impacting SEM With SEO: The Hare Learns a Lesson From the Tortoise

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I have always likened SEO and SEM to The Tortoise and the Hare. One is a fast moving, quick traffic-getting machine. The other plots along and moves the race along at its own pace. Both have their advantages and disadvantages, but each can learn from the other. Because my specialty is SEM, I want to Continue →

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marketing speak comic
May
4

Defining Paid, Owned and Earned Media

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Marketing Speak Paid media. Owned media. Earned media. File these under ‘Words That Are Grossly Overused by Marketers’ along with “scalable”, “synergy” and “deep dive”. The worst part about Paid/Owned/Earned is that they are actually really valuable terms that can help clients understand different media forms and where their business category fits into the mix. Continue →

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Google Penalizes for Over-Optimization
Apr
23

How to Avoid Over-Optimizing a Website

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At SXSW in March, one of the focuses was on digital gurus presenting new and improved digital marketing strategies. During a presentation by a Google representative, there was mention of a new Google initiative to penalize over-optimized websites. Over the years, search engine optimization strategies have changed drastically. In its infancy, a website could “keyword Continue →

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Paid and Organic Search Integration - Clicks Lost by Industry
Mar
29

The Power of Integrating Organic and Paid Search Campaigns

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When a company is considering digital marketing campaigns, there are three major components that need to be researched and worked into the strategy: organic search, paid search, and social media. Many businesses may only choose to engage on one of these platforms if they do not fully understand the importance of their integration. Paid Search Continue →

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Online Reputation Management - BP Oil Paid Search
Mar
16

Search Marketing and Crisis Management

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A colleague and I spoke at Humber College this week and, in an effort to gear our search marketing presentation towards a PR-focused demographic, we wanted to touch on the impact of search marketing in online reputation management. In recent memory, there are two great examples of high profile brands that incorporated search marketing into Continue →

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Google+ Business Page
Feb
22

You Need a Google+ Business Page Right Now

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The Rapid Growth of Google+ Google launched their latest social media effort in June of last year and have already accumulated 90 million users. The number of active users is unknown but, despite that, the growth of Google+ is impressive. This should be a strong signal to businesses that 2012 is the time to invest Continue →

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5 Steps
Jan
20

New to the Game? The First 5 Steps of SEO

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A search engine algorithm is comprised of an unknown amount of factors of which I can think of about 173 off hand. Although all these factors are weighed and measured differently, if you’re just starting out, doing a few things really well is more important than optimizing pesky video site links (those don’t exist). Here Continue →

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Google +
Jan
18

A Quick Google+ Optimization Guide

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I’m not going to revise or rehash issues around Google’s “Search + Your World” and its implications in the search landscape. If you are out of the loop and want to quickly catch up, Danny Sullivan wrote an article on Search Engine Land titled “Google’s results gets more personal…” that will bring you up to Continue →

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White Hat vs. Black Hat
Jan
10

The Importance of Recognizing SEO Success

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The world of SEO always has and always will be divided between the white hats and the black hats. Firms that practice the white hat approach are ethical, accurate information providers and utilize appropriate techniques. Black hat firms are the ones to watch out for as they can be deceitful, following improper practices, and can get Continue →

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Escaping the Panda
Dec
5

Escaping the Panda

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Many factors can negatively affect rankings in a post-Panda world. Use the flow chart to determine your site’s chances against Panda. Continue →

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