Category: Social Media

Facebook IPO
May
18

Facebook IPO Should Fund Mobile App

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Today marks the day that Facebook’s IPO goes live. A number of people—especially investors—have been awaiting this day for a long time. Facebook owns the majority of the social media market and almost everyone wants to invest in this powerhouse technology company. There is much speculation as to what Facebook should do with the money Continue →

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Fedex on LinkedIn
May
16

The Power of LinkedIn

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If you visit www.knowem.com you will quickly see that, as Internet users, we have become inundated with over 550 social networks to choose from in North America alone. Deciding which networks are worth your time is a task that most of us just don’t have the time for. The services offered by these networks range Continue →

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Mark Zuckerberg
May
9

Thoughts on the Facebook IPO

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Facebook: The IPO of the Century? With Facebook set to likely make its IPO on May 17, there has been massive buzz and anticipation surrounding the potential impact and implications of possibly the most highly publicized IPO we’ve ever seen. Investors and speculators worldwide have argued back and forth about what this offering means for Continue →

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marketing speak comic
May
4

Defining Paid, Owned and Earned Media

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Marketing Speak Paid media. Owned media. Earned media. File these under ‘Words That Are Grossly Overused by Marketers’ along with “scalable”, “synergy” and “deep dive”. The worst part about Paid/Owned/Earned is that they are actually really valuable terms that can help clients understand different media forms and where their business category fits into the mix. Continue →

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Facebook Instagram Logo
Apr
17

Will Facebook Ruin Instagram?

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When it was announced last week that Facebook had reached an agreement to acquire Instagram for $1 billion, my initial reaction was a negative one. As much as I enjoy (and use) Facebook, I like that Instagram isn’t as mainstream and oversaturated – yet. Instagram is a free app that lets you apply fun filters Continue →

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Blue Jays Social Media Clubhouse
Apr
10

Toronto Blue Jays Social Media Clubhouse

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Last night I attended the Toronto Blue Jays home opener along with 50,000 other fans and part-time fans. Even though they gave up the win in the last moments of the game, it was good to see the Jays back on the field at the Rogers Centre. I can’t imagine how many Instagram pictures were Continue →

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Facebook Timeline for Business - Redbull
Apr
5

Facebook Timeline for Businesses

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When I log into Facebook I can almost guarantee I see a status update complaining about something Facebook has changed. That’s natural. People don’t like change, especially when it comes to something they use every day. How Businesses can Maximize the Facebook Timeline Facebook Timeline has been rolling out to the masses and most importantly, Continue →

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Verifying a G+ Account
Mar
15

Verifying A Google Plus Business Page

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Brands on Google Plus have experienced a 1400% increase in followers since December, according to BrightEdge. 220,000 users following the top 100 brands on Google+ in December increased to a staggering 3 million in February. Obviously, Google+ is a social media force that is showing no signs of slowing down. (However, it would be interesting Continue →

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Dollar Shave Club
Mar
7

Content Marketing Spotlight: Dollar Shave Club

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One of the big questions we keep hearing about Content Marketing is who’s doing it well? Here’s your answer. In one minute and thirty-four seconds, American start up “Dollar Shave Club” managed to make themselves a case study in successful Content Marketing. So much so that their website crashed yesterday from the unexpected onslaught of traffic Continue →

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social networking on mobile devices
Mar
5

Social Networking on Smartphones

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The Smartphone Explosion You arrive at a restaurant to meet your friends and what is the first thing you do? Out comes the smartphone, Foursquare pops up and you check-in. On your way to work, your smartphone is in hand as you check out Facebook photos posted from the weekend. Smartphones are being used all Continue →

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