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	<title>Outrider</title>
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	<link>http://www.outridersearch.ca</link>
	<description>Outrider is a digital marketing agency that helps clients maximize their return on investment, increase brand visibility online and improve customer relationships.</description>
	<lastBuildDate>Mon, 06 Feb 2012 16:05:08 +0000</lastBuildDate>
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		<title>Content Marketing on a TV Near You</title>
		<link>http://www.outridersearch.ca/2012/02/content-marketing-on-a-tv-near-you/</link>
		<comments>http://www.outridersearch.ca/2012/02/content-marketing-on-a-tv-near-you/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:05:08 +0000</pubDate>
		<dc:creator>Jules Cowan-Dewar</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3478</guid>
		<description><![CDATA[The Internet is all hearts a-flutter with ideas around content marketing. Who&#8217;s doing it right? Who&#8217;s doing it wrong? What exactly is it? Terms exalting &#8220;Content is King!&#8221; and &#8220;Content is Queen!&#8221; and &#8220;Digital Storytelling!&#8221; are driving me crazy. For me, the breath of fresh air is something that hasn&#8217;t received much attention lately; How <a href="http://www.outridersearch.ca/2012/02/content-marketing-on-a-tv-near-you/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is Piracy Really a Crime?</title>
		<link>http://www.outridersearch.ca/2012/02/is-piracy-really-a-crime/</link>
		<comments>http://www.outridersearch.ca/2012/02/is-piracy-really-a-crime/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:11:47 +0000</pubDate>
		<dc:creator>Ralph Buffett</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3473</guid>
		<description><![CDATA[Right vs. Wrong We’ve all seen anti-piracy commercials and probably all scratched our heads at the analogy. It’s obvious to most that stealing a car is wrong, that robbing a convenience store is wrong, that taking something that doesn’t belong to you is wrong. So why is downloading a movie online any different? Where does our <a href="http://www.outridersearch.ca/2012/02/is-piracy-really-a-crime/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Facebook Timeline Set to Roll Out to Everyone</title>
		<link>http://www.outridersearch.ca/2012/01/facebook-timeline-set-to-roll-out-to-everyone-within-a-few-weeks/</link>
		<comments>http://www.outridersearch.ca/2012/01/facebook-timeline-set-to-roll-out-to-everyone-within-a-few-weeks/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:51:17 +0000</pubDate>
		<dc:creator>Matt Michell</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook timeline]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3463</guid>
		<description><![CDATA[Social media tycoon, Facebook, has once again revamped its interface providing users with a new customer experience. It seems every six months (or less) Facebook makes a major change to its layout, forcing users to relearn and update their knowledge of the Facebook interface. The latest update to Facebook’s layout is Facebook Timeline. Facebook Timeline <a href="http://www.outridersearch.ca/2012/01/facebook-timeline-set-to-roll-out-to-everyone-within-a-few-weeks/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Need a Hotel in Toronto?</title>
		<link>http://www.outridersearch.ca/2012/01/need-a-hotel-in-toronto/</link>
		<comments>http://www.outridersearch.ca/2012/01/need-a-hotel-in-toronto/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 17:59:10 +0000</pubDate>
		<dc:creator>Juan Barahona</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3454</guid>
		<description><![CDATA[As a resident of the city of Toronto, I wanted to try the new feature of Google Maps Hotel Finder: Hotels by Travel Time. My query involved finding the hotels that are within 20 minutes traveling time to the iconic CN Tower. At first glance, the new feature highlights the areas where you can find <a href="http://www.outridersearch.ca/2012/01/need-a-hotel-in-toronto/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Facebook, Twitter and MySpace ‘Focus on the User’</title>
		<link>http://www.outridersearch.ca/2012/01/facebook-twitter-and-myspace-focus-on-the-user/</link>
		<comments>http://www.outridersearch.ca/2012/01/facebook-twitter-and-myspace-focus-on-the-user/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:15:14 +0000</pubDate>
		<dc:creator>Andrew Ganesh</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3436</guid>
		<description><![CDATA[Google’s attempt to personalize our search results with the addition of “Search Plus Your World” has led critics to accuse the company of favouring their own social network, Google+. The most outspoken of these critics has been Twitter, who released a statement addressing their concerns with the direction Google is taking search. In addition, Twitter’s <a href="http://www.outridersearch.ca/2012/01/facebook-twitter-and-myspace-focus-on-the-user/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>New to the Game? The First 5 Steps of SEO</title>
		<link>http://www.outridersearch.ca/2012/01/new-to-the-game-the-first-5-steps-of-seo/</link>
		<comments>http://www.outridersearch.ca/2012/01/new-to-the-game-the-first-5-steps-of-seo/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 15:20:24 +0000</pubDate>
		<dc:creator>Paul Schembri</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3423</guid>
		<description><![CDATA[A search engine algorithm is comprised of an unknown amount of factors of which I can think of about 173 off hand. Although all these factors are weighed and measured differently, if you’re just starting out, doing a few things really well is more important than optimizing pesky video site links (those don’t exist). Here <a href="http://www.outridersearch.ca/2012/01/new-to-the-game-the-first-5-steps-of-seo/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/01/new-to-the-game-the-first-5-steps-of-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>A Quick Google+ Optimization Guide</title>
		<link>http://www.outridersearch.ca/2012/01/3398/</link>
		<comments>http://www.outridersearch.ca/2012/01/3398/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:37:05 +0000</pubDate>
		<dc:creator>Karen Chow</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3398</guid>
		<description><![CDATA[I’m not going to revise or rehash issues around Google’s “Search + Your World” and its implications in the search landscape. If you are out of the loop and want to quickly catch up, Danny Sullivan wrote an article on Search Engine Land titled “Google’s results gets more personal…” that will bring you up to <a href="http://www.outridersearch.ca/2012/01/3398/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/01/3398/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The SOPA Opera – Legislation Implications on an Industry</title>
		<link>http://www.outridersearch.ca/2012/01/the-sopa-opera-%e2%80%93-legislation-implications-on-an-industry/</link>
		<comments>http://www.outridersearch.ca/2012/01/the-sopa-opera-%e2%80%93-legislation-implications-on-an-industry/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 21:58:40 +0000</pubDate>
		<dc:creator>Ira Kates</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[SOPA]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3383</guid>
		<description><![CDATA[SOPA is one of those topics that seems to go hot and cold in the media and online. Some days it will get a lot of attention, others not so much, and many people are unaware of SOPA&#8217;s existence. Unless you are an avid internet user, censorship activist, employed in one of the many industries potentially <a href="http://www.outridersearch.ca/2012/01/the-sopa-opera-%e2%80%93-legislation-implications-on-an-industry/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/01/the-sopa-opera-%e2%80%93-legislation-implications-on-an-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Outrider is Hiring</title>
		<link>http://www.outridersearch.ca/2012/01/outrider-is-hiring-2/</link>
		<comments>http://www.outridersearch.ca/2012/01/outrider-is-hiring-2/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:26:08 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3380</guid>
		<description><![CDATA[As we continue to grow, Outrider continues to seek outstanding search talent. In addition to the Account Coordinator and Account Manager (Montreal) positions, we also have a new posting seeking an SEM Account Director. Please visit our careers section to learn more.]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/01/outrider-is-hiring-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Importance of Recognizing SEO Success</title>
		<link>http://www.outridersearch.ca/2012/01/the-importance-of-recognizing-seo-success/</link>
		<comments>http://www.outridersearch.ca/2012/01/the-importance-of-recognizing-seo-success/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 14:38:51 +0000</pubDate>
		<dc:creator>Matt Michell</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[reporting & analytics]]></category>
		<category><![CDATA[white hat]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3366</guid>
		<description><![CDATA[The world of SEO always has and always will be divided between the white hats and the black hats. Firms that practice the white hat approach are ethical, accurate information providers and utilize appropriate techniques. Black hat firms are the ones to watch out for as they can be deceitful, following improper practices, and can get <a href="http://www.outridersearch.ca/2012/01/the-importance-of-recognizing-seo-success/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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