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	<title>Outrider</title>
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	<link>http://www.outridersearch.ca</link>
	<description>Outrider is a digital marketing agency that helps clients maximize their return on investment, increase brand visibility online and improve customer relationships.</description>
	<lastBuildDate>Fri, 18 May 2012 15:48:35 +0000</lastBuildDate>
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		<title>Facebook IPO Should Fund Mobile App</title>
		<link>http://www.outridersearch.ca/2012/05/facebook-ipo-should-fund-mobile-app/</link>
		<comments>http://www.outridersearch.ca/2012/05/facebook-ipo-should-fund-mobile-app/#comments</comments>
		<pubDate>Fri, 18 May 2012 15:48:35 +0000</pubDate>
		<dc:creator>Matt Michell</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile application]]></category>
		<category><![CDATA[mobile search]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3791</guid>
		<description><![CDATA[Today marks the day that Facebook’s IPO goes live. A number of people—especially investors—have been awaiting this day for a long time. Facebook owns the majority of the social media market and almost everyone wants to invest in this powerhouse technology company. There is much speculation as to what Facebook should do with the money <a href="http://www.outridersearch.ca/2012/05/facebook-ipo-should-fund-mobile-app/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Outrider&#8217;s Spring Social</title>
		<link>http://www.outridersearch.ca/2012/05/outriders-spring-social/</link>
		<comments>http://www.outridersearch.ca/2012/05/outriders-spring-social/#comments</comments>
		<pubDate>Fri, 18 May 2012 14:49:00 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider Events]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[outrider]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[trivia]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3784</guid>
		<description><![CDATA[Outrider Canada gathered together on May 17th to flex their trivia muscles in our very first interagency pub quiz. Big congratulations go out to Team 1 who came away with the win. For more photos and fun please visit the Outrider Canada Facebook Page.]]></description>
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		<title>The Power of LinkedIn</title>
		<link>http://www.outridersearch.ca/2012/05/the-power-of-linkedin/</link>
		<comments>http://www.outridersearch.ca/2012/05/the-power-of-linkedin/#comments</comments>
		<pubDate>Wed, 16 May 2012 18:14:53 +0000</pubDate>
		<dc:creator>Matthew Jenkins</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3772</guid>
		<description><![CDATA[If you visit www.knowem.com you will quickly see that, as Internet users, we have become inundated with over 550 social networks to choose from in North America alone. Deciding which networks are worth your time is a task that most of us just don’t have the time for. The services offered by these networks range <a href="http://www.outridersearch.ca/2012/05/the-power-of-linkedin/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/05/the-power-of-linkedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hiring Search Marketers in Montréal</title>
		<link>http://www.outridersearch.ca/2012/05/hiring-search-marketers-in-montreal/</link>
		<comments>http://www.outridersearch.ca/2012/05/hiring-search-marketers-in-montreal/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:34:05 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[monreal]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[quebec]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3766</guid>
		<description><![CDATA[Outrider Canada is growing as Outrider Québec with a new office in Montréal. More details will be released shortly, but in the meantime, we&#8217;re looking for great candidates to help serve our Québec based and national clients who require the best in search for French Canada. We are seeking candidates for the following positions: Account <a href="http://www.outridersearch.ca/2012/05/hiring-search-marketers-in-montreal/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Thoughts on the Facebook IPO</title>
		<link>http://www.outridersearch.ca/2012/05/thoughts-on-the-facebook-ipo/</link>
		<comments>http://www.outridersearch.ca/2012/05/thoughts-on-the-facebook-ipo/#comments</comments>
		<pubDate>Wed, 09 May 2012 18:41:53 +0000</pubDate>
		<dc:creator>Matthew Jenkins</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3756</guid>
		<description><![CDATA[Facebook: The IPO of the Century? With Facebook set to likely make its IPO on May 17, there has been massive buzz and anticipation surrounding the potential impact and implications of possibly the most highly publicized IPO we’ve ever seen. Investors and speculators worldwide have argued back and forth about what this offering means for <a href="http://www.outridersearch.ca/2012/05/thoughts-on-the-facebook-ipo/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Impacting SEM With SEO: The Hare Learns a Lesson From the Tortoise</title>
		<link>http://www.outridersearch.ca/2012/05/impacting-sem-with-seo-the-hare-learns-a-lesson-from-the-tortoise/</link>
		<comments>http://www.outridersearch.ca/2012/05/impacting-sem-with-seo-the-hare-learns-a-lesson-from-the-tortoise/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:29:46 +0000</pubDate>
		<dc:creator>Ira Kates</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[reporting & analytics]]></category>
		<category><![CDATA[search integration]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3744</guid>
		<description><![CDATA[I have always likened SEO and SEM to The Tortoise and the Hare. One is a fast moving, quick traffic-getting machine. The other plots along and moves the race along at its own pace. Both have their advantages and disadvantages, but each can learn from the other. Because my specialty is SEM, I want to <a href="http://www.outridersearch.ca/2012/05/impacting-sem-with-seo-the-hare-learns-a-lesson-from-the-tortoise/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/05/impacting-sem-with-seo-the-hare-learns-a-lesson-from-the-tortoise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Defining Paid, Owned and Earned Media</title>
		<link>http://www.outridersearch.ca/2012/05/defining-paid-owned-and-earned-media/</link>
		<comments>http://www.outridersearch.ca/2012/05/defining-paid-owned-and-earned-media/#comments</comments>
		<pubDate>Fri, 04 May 2012 18:12:24 +0000</pubDate>
		<dc:creator>Jules Cowan-Dewar</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[paid media]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3739</guid>
		<description><![CDATA[Marketing Speak Paid media. Owned media. Earned media. File these under &#8216;Words That Are Grossly Overused by Marketers&#8217; along with &#8220;scalable&#8221;, &#8220;synergy&#8221; and &#8220;deep dive&#8221;. The worst part about Paid/Owned/Earned is that they are actually really valuable terms that can help clients understand different media forms and where their business category fits into the mix. <a href="http://www.outridersearch.ca/2012/05/defining-paid-owned-and-earned-media/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/05/defining-paid-owned-and-earned-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beware the Guru</title>
		<link>http://www.outridersearch.ca/2012/04/beware-the-guru/</link>
		<comments>http://www.outridersearch.ca/2012/04/beware-the-guru/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 14:48:57 +0000</pubDate>
		<dc:creator>Paul Schembri</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[industry news]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3730</guid>
		<description><![CDATA[The Guru! A word I hear all too frequently and used so liberally that I fear it has lost all meaning. Perhaps it is a product of the &#8216;me generation&#8217; or maybe just a product of the industry, but the word guru no longer holds the definition it deserves. In a quest to determine the <a href="http://www.outridersearch.ca/2012/04/beware-the-guru/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/04/beware-the-guru/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Avoid Over-Optimizing a Website</title>
		<link>http://www.outridersearch.ca/2012/04/how-to-avoid-over-optimizing-a-website/</link>
		<comments>http://www.outridersearch.ca/2012/04/how-to-avoid-over-optimizing-a-website/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 18:22:21 +0000</pubDate>
		<dc:creator>Matt Michell</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google penalization]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[rand fishkin]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3722</guid>
		<description><![CDATA[At SXSW in March, one of the focuses was on digital gurus presenting new and improved digital marketing strategies. During a presentation by a Google representative, there was mention of a new Google initiative to penalize over-optimized websites. Over the years, search engine optimization strategies have changed drastically. In its infancy, a website could “keyword <a href="http://www.outridersearch.ca/2012/04/how-to-avoid-over-optimizing-a-website/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/04/how-to-avoid-over-optimizing-a-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hey Google, Give Me Back My Demographic Data!</title>
		<link>http://www.outridersearch.ca/2012/04/hey-google-give-me-back-my-demographic-data/</link>
		<comments>http://www.outridersearch.ca/2012/04/hey-google-give-me-back-my-demographic-data/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 16:36:21 +0000</pubDate>
		<dc:creator>Fil Lourenco</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[reporting & analytics]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3715</guid>
		<description><![CDATA[The &#8220;Dimensions&#8221; Tab I have always been the biggest fan of the dimensions tab in Google AdWords. The wealth of available data me made me drool. The dimensions tab offers a wide variety of campaign metrics that you can customize, similar to campaign reports and this is extra layer of reporting can pull campaign/adgroup-specific data <a href="http://www.outridersearch.ca/2012/04/hey-google-give-me-back-my-demographic-data/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.outridersearch.ca/2012/04/hey-google-give-me-back-my-demographic-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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