Outrider are experts at managing campaigns on the emerging mobile search platform.
Outrider has introduced a mobile search practice group, adding to its comprehensive scope of advanced search marketing offerings. The focus of the mobile search group is to guide advertisers through the education, adoption, strategy development and execution of mobile search programs that compliment their comprehensive search marketing program and overall marketing strategies.
The mobile search practice group will work under the direction of Michael Nevins, GroupM’s Group Director of Mobile Technologies for North America. Outrider, which serves as the incubation brand for the development of emerging search trends and new practices that can be executed across all GroupM agencies, will pioneer the search portion of GroupM’s mobile advertising initiatives and manage mobile search campaigns for clients across GroupM agencies. Outrider’s team, led by Michael Dowd, Technology Manager and Mobile Practice Lead, and Tim LaGrone, Mobile Tactical Lead, currently manages mobile programs for clients in the entertainment, automotive and quick service restaurant categories.
“Mobile search will emerge as a critical component of many programs, as user behavior is evolving toward lean-forward activities on mobile. Increasingly, consumers are using mobile devices to find information they need now. This creates exciting opportunities for advertisers to reach consumers at the moment of impulse,” said Nevins.
