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Paid Inclusion

As Canada’s only search feed management specialist and Yahoo Search Submit Pro Authorized Partner we can easily automate regular feeds to search engines, shopping engines or any other sites that are relevant to your business. When we manage and optimize your product catalog across all the engines, you’ll know that you’re getting optimal price points and the best performance per click. We can help you easily compare the performance and results of feed management with those of paid search and SEO in order to optimize your strategy.

What is Paid Inclusion?

Paid Inclusion (PI) consists of submitting a feed of a client’s content from their website directly into the Yahoo! search engine’s index.

What Are The Benefits?

  • Allows a site’s deep content, or pages that are hard to be indexed, to be exposed in search engines.
  • Listings appear in the main body of the search listings (SERPs) as opposed to paid or sponsored listing areas.
  • PI listings are based on relevancy as opposed to pay driven. The most relevant pages to the user’s search get the highest rank.
  • PI allows you to place tens of thousands of listings into a search engine without managing keyword bidding.

Paid Inclusion Features:

  • Guaranteed inclusion of content (NOT keyword driven).
  • Rapid refresh of content.
  • Control over appearance of Titles and Descriptions.
  • Accountability through tracking and reporting.
  • Pricing is fixed CPC based on rate card category.
  • Requires > 1,000 URLs as a minimum.

PI is suitable for:

  • Content management or database driven sites with search-unfriendly architecture.
  • Sites with rapidly changing or seasonal content.
  • Ecommerce sites with moderate to frequent inventory turnover.
  • Brands needing rapid response to negative feedback or events.
  • Any site seeking rapid organic area placement.