Search Engine Marketing
Paid Search or PPC
Search is the most popular activity* on the Internet. A strong presence in paid search can increase direct response revenues, as well as improve brand recognition, recall, and purchase intent. With all of this potential you know your brand should be investing in search, but might not be sure how to get started or if your current search program is meeting its full potential.
Outrider’s SEM team works with many of Canada’s largest companies. Whether we’re helping you get started in search, or improving an existing search account, we’re enthusiastic about applying our expertise to your unique situation. *2011 Pew Research Center’s Internet Tracking Survey
Gavin Brown, Executive Director, Executive Education at Richard Ivey School of Business
Working with Outrider on our SEM strategy has had a quantifiable impact on the Ivey Executive Development business. Robust reporting and skillful account management along with best in class strategizing has ensured that our SEM campaigning has been results focused and outcome driven.
Automotive Promoted Video Campaign
Our automotive client looks to target users at all stages of the purchase cycle and online video is a major resource for people researching their purchase and exploring models via video content.- Paid Search Management
- Mobile Paid Search
- Campaign Creation and Ongoing Optimization
- Custom 3rd Party Conversion Tracking
- ZAP Technology’s Rule Based Optimization
- Consistent, In-Depth Reporting
- Holistic Organic and Paid Search Strategies
- Service on all Major Platforms (Google, Bing/Yahoo!, YouTube, International Engines)
