Tag Archives: groupm

Search-Alliance-Yahoo-Bing
Sep
20

Advertisers To See A Cost-Per-Click Increase Of 78 Percent With Yahoo And Microsoft Search Alliance Transition, Groupm Search Study Reveals

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(ST. LOUIS) September 20, 2010 – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers Continue →

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wpp-group-logo
Feb
8

WPP and Omniture form Strategic Partnership

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Our parent company WPP has entered into an exciting partnership with web analytics specialist Omniture. In the future this will mean opportunities for our clients to leverage Omniture technology (like their flagship analytics tool Site Catalyst) as well as integration with our other key technology tools like Decide DNA. I’ll be attending the Omniture Summit Continue →

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