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	<title>Outrider &#187; groupm</title>
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	<link>http://www.outridersearch.ca</link>
	<description>Outrider is a digital marketing agency that helps clients maximize their return on investment, increase brand visibility online and improve customer relationships.</description>
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		<title>Advertisers To See A Cost-Per-Click Increase Of 78 Percent With Yahoo And Microsoft Search Alliance Transition, Groupm Search Study Reveals</title>
		<link>http://www.outridersearch.ca/2010/09/search-alliance-cpc/</link>
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		<pubDate>Mon, 20 Sep 2010 15:19:31 +0000</pubDate>
		<dc:creator>Katelyn Taylor</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[groupm]]></category>
		<category><![CDATA[search alliance]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[yahoo]]></category>

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		<description><![CDATA[(ST. LOUIS) September 20, 2010 – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers <a href="http://www.outridersearch.ca/2010/09/search-alliance-cpc/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>WPP and Omniture form Strategic Partnership</title>
		<link>http://www.outridersearch.ca/2009/02/wpp-and-omniture-form-strategic-partnership/</link>
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		<pubDate>Sun, 08 Feb 2009 04:17:27 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[24/7 real media]]></category>
		<category><![CDATA[decide dna]]></category>
		<category><![CDATA[groupm]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[site catalyst]]></category>
		<category><![CDATA[wpp]]></category>
		<category><![CDATA[wpp digital]]></category>

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		<description><![CDATA[Our parent company WPP has entered into an exciting partnership with web analytics specialist Omniture. In the future this will mean opportunities for our clients to leverage Omniture technology (like their flagship analytics tool Site Catalyst) as well as integration with our other key technology tools like Decide DNA. I&#8217;ll be attending the Omniture Summit <a href="http://www.outridersearch.ca/2009/02/wpp-and-omniture-form-strategic-partnership/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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