Tag Archives: search marketing

5 Steps

New to the Game? The First 5 Steps of SEO

A search engine algorithm is comprised of an unknown amount of factors of which I can think of about 173 off hand. Although all these factors are weighed and measured differently, if you’re just starting out, doing a few things really well is more important than optimizing pesky video site links (those don’t exist). Here Continue

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you-tube-promoted-videos

YouTube Promoted Video

Search doesn’t stop at Google, Yahoo or Bing. In fact, platforms that fit under the search umbrella are always increasing. A platform that is often overlooked in plans is actually the second largest search engine: YouTube. Continue

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goals

The Best Laid Plans

Kalin Kotzev outlines a few steps that can help you and your team stay on track when planning and executing a great campaign. Continue

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groupon-logo

This Week in Search: August 19

Fil Lourenco walks us through the biggest news stories of the week in search, social media and the Internet-at-large. Continue

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IAB revenue study affirms Digital’s place in Canadian media landscape

Managing Director, Jeff Lancaster, discusses the IAB’s 2010 revenue survey. Continue

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jeff-lancaster-interviewed

Jeff Lancaster, Managing Director of Outrider Canada, interviewed at SES Toronto

Earlier this month Byron Gordon from SEO-PR interviewed Jeff Lancaster at SES Toronto about Outrider, the Canadian Search Market and how Canadians are searching the web. Continue

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Searchfuel-Gear

SearchFuel.com search blog launches

NEW SEARCH MARKETING BLOG, SEARCHFUEL, BRINGS NEW MEANING TO FUEL EFFICIENCY; OFFERS UNIQUE PERSPECTIVE ACROSS SEARCH AND MEDIA AGENCIES ST. LOUIS (September 3, 2008) – Marketers have a new place to fuel up and add mileage to their marketing programs. SearchFuel (www.searchfuel.com), a new blog centered around search marketing and its influence in the media Continue

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