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	<title>Outrider &#187; search marketing</title>
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	<link>http://www.outridersearch.ca</link>
	<description>Outrider is a digital marketing agency that helps clients maximize their return on investment, increase brand visibility online and improve customer relationships.</description>
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		<title>New to the Game? The First 5 Steps of SEO</title>
		<link>http://www.outridersearch.ca/2012/01/new-to-the-game-the-first-5-steps-of-seo/</link>
		<comments>http://www.outridersearch.ca/2012/01/new-to-the-game-the-first-5-steps-of-seo/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 15:20:24 +0000</pubDate>
		<dc:creator>Paul Schembri</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=3423</guid>
		<description><![CDATA[A search engine algorithm is comprised of an unknown amount of factors of which I can think of about 173 off hand. Although all these factors are weighed and measured differently, if you’re just starting out, doing a few things really well is more important than optimizing pesky video site links (those don’t exist). Here <a href="http://www.outridersearch.ca/2012/01/new-to-the-game-the-first-5-steps-of-seo/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>YouTube Promoted Video</title>
		<link>http://www.outridersearch.ca/2011/09/youtube-promoted-video/</link>
		<comments>http://www.outridersearch.ca/2011/09/youtube-promoted-video/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:21:23 +0000</pubDate>
		<dc:creator>Eleanor Walton</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=2491</guid>
		<description><![CDATA[Search doesn't stop at Google, Yahoo or Bing. In fact, platforms that fit under the search umbrella are always increasing. A platform that is often overlooked in plans is actually the second largest search engine: YouTube.  <a href="http://www.outridersearch.ca/2011/09/youtube-promoted-video/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Best Laid Plans</title>
		<link>http://www.outridersearch.ca/2011/09/the-best-laid-plans/</link>
		<comments>http://www.outridersearch.ca/2011/09/the-best-laid-plans/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 18:53:51 +0000</pubDate>
		<dc:creator>Kalin Kotzev</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[work smarter]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=2442</guid>
		<description><![CDATA[Kalin Kotzev outlines a few steps that can help you and your team stay on track when planning and executing a great campaign. <a href="http://www.outridersearch.ca/2011/09/the-best-laid-plans/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>This Week in Search: August 19</title>
		<link>http://www.outridersearch.ca/2011/08/this-week-in-search-august-19/</link>
		<comments>http://www.outridersearch.ca/2011/08/this-week-in-search-august-19/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 10:14:24 +0000</pubDate>
		<dc:creator>Fil Lourenco</dc:creator>
				<category><![CDATA[Week In Search]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=2274</guid>
		<description><![CDATA[Fil Lourenco walks us through the biggest news stories of the week in search, social media and the Internet-at-large. <a href="http://www.outridersearch.ca/2011/08/this-week-in-search-august-19/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>IAB revenue study affirms Digital&#8217;s place in Canadian media landscape</title>
		<link>http://www.outridersearch.ca/2011/08/iab-revenue-study-affirms-digitals-place-in-canadian-media-landscape/</link>
		<comments>http://www.outridersearch.ca/2011/08/iab-revenue-study-affirms-digitals-place-in-canadian-media-landscape/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 14:52:37 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[iab]]></category>
		<category><![CDATA[iab study]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=2191</guid>
		<description><![CDATA[Managing Director, Jeff Lancaster, discusses the IAB's 2010 revenue survey. <a href="http://www.outridersearch.ca/2011/08/iab-revenue-study-affirms-digitals-place-in-canadian-media-landscape/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jeff Lancaster, Managing Director of Outrider Canada, interviewed at SES Toronto</title>
		<link>http://www.outridersearch.ca/2009/06/jeff-lancaster-managing-director-of-outrider-canada-interviewed-at-ses-toronto/</link>
		<comments>http://www.outridersearch.ca/2009/06/jeff-lancaster-managing-director-of-outrider-canada-interviewed-at-ses-toronto/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 19:41:38 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider Events]]></category>
		<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO-PR]]></category>
		<category><![CDATA[SES Toronto]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=111</guid>
		<description><![CDATA[Earlier this month Byron Gordon from SEO-PR interviewed Jeff Lancaster at SES Toronto about Outrider, the Canadian Search Market and how Canadians are searching the web. <a href="http://www.outridersearch.ca/2009/06/jeff-lancaster-managing-director-of-outrider-canada-interviewed-at-ses-toronto/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SearchFuel.com search blog launches</title>
		<link>http://www.outridersearch.ca/2008/09/searchfuelcom-search-blog-launches/</link>
		<comments>http://www.outridersearch.ca/2008/09/searchfuelcom-search-blog-launches/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 19:48:23 +0000</pubDate>
		<dc:creator>Jeff Lancaster</dc:creator>
				<category><![CDATA[Outrider News]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[industry news]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.outridersearch.ca/?p=22</guid>
		<description><![CDATA[NEW SEARCH MARKETING BLOG, SEARCHFUEL, BRINGS NEW MEANING TO FUEL EFFICIENCY; OFFERS UNIQUE PERSPECTIVE ACROSS SEARCH AND MEDIA AGENCIES ST. LOUIS (September 3, 2008) – Marketers have a new place to fuel up and add mileage to their marketing programs. SearchFuel (www.searchfuel.com), a new blog centered around search marketing and its influence in the media <a href="http://www.outridersearch.ca/2008/09/searchfuelcom-search-blog-launches/">Continue <span class="meta-nav">&#8594;</span></a>]]></description>
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